Meet Our Staff

Paul Lunsford - General Manager & Partner

Phone: (949) 722-2000 pbl@southcoasttoyota.com

Brian O'Donnell - General Sales Manager

Brian has been with South Coast Toyota since 1997, he was promoted to General Sales Manager in 2003. Most days, you’ll find him prowling the showroom, making sure that everyone gets a handshake, a big smile and a great car buying experience. Brian is one of the major reasons that South Coast Toyota is among the elite in Toyota Sales and Customer Satisfaction.

Phone: (949) 764-4110 Cell & Text: (714) 345-1313
bodonnell@southcoasttoyota.com

Bill Bailey - Sales Manager

A native Californian, Bill grew up in Montebello. Initially pursuing a medical career, he attended Mt. SAC while working at Whittier Presbyterian Hospital. However, the car business bug bit him in 1979, he moved up to came to Toyota in 1989 and, finally, joined the Wilson Automotive Group in 1999. He has been a Sales Manager here at South Coast Toyota since 2008. After raising 5 children, Bill and his wife Donna now live in nearby Rancho Santa Margarita.

Phone: (949) 764-1686 Cell & Text: (714) 313-3846
bbailey@southcoasttoyota.com

Michael Taylor - Sales Manager

Michael was born in Lompoc, CA, grew up in Lake Arrowhead, and served in the United States Navy, in the Persian Gulf, during the first Gulf War. Michael has been with Toyota since 1993 and the Wilson Automotive Group since 1996. Michael is an avid pilot who lives in nearby Foothill Ranch with his beautiful bride, Gianna, and their 3 wonderful children, whose favorite pastime is taking Daddy to Disneyland (which he LOVES).

Phone: (949) 764-1607 Cell & Text: (714) 747-4136 mtaylor@southcoasttoyota.com

Fred Potter - Service Director

A native of Montebello, CA, Fred spent 14 years with Mercedes Benz before becoming a Toyota Service Director in 2005.

Phone: (949) 764-4130 potter@southcoasttoyota.com

Charlie Potalivo - Finance Director

Son of a U.S. Army Colonel, Charlie was originally born in Taiwan and grew up in Athens, Greece. Since graduating with a BS in Business Management, from Florida State, in 1979, he has been with Toyota for 25 years before joining the South Coast Toyota team as Finance Director. A father of 3, Charlie is still married to Pam, his beautiful bride of 28 years and lives in nearby Yorba Linda.

Phone: (949) 722-2000 cpotalivo@southcoasttoyota.com

Paul Crawford - Parts Director

Phone: (949) 764-4150 paulcrawford@southcoasttoyota.com

Danny Nava - Used Car Manager

Phone: (949) 722-2000 Cell: (714) 726-8435 danny@southcoasttoyota.com

David Blumenthal - Internet Director

Phone: (949) 764-4164 dblumenthal@southcoasttoyota.com

Deborah Valdivia - Customer Relations Manager

Phone: (949) 722-2000 deborah@southcoasttoyota.com

Corky Lunsford - Customer Service Manager

Phone: (949) 722-2000 corky@southcoasttoyota.com

Anna Ochoa - Service Advisor

Phone: (949) 722-2000 aochoa@southcoasttoyota.com

Armando Cabrerra - Sales & Leasing

Phone: (949) 722-2000 Cell: (323) 788-5573 acabrera@southcoasttoyota.com

Armando Lopez - Service Advisor

Phone: (949) 722-2000 alopez@southcoasttoyota.com

Awny Shenouda - Finance & Insurance

Phone: (949) 722-2000 ashenouda@southcoasttoyota.com

Bill Dinnie - Sales & Leasing

Direct Phone: (949) 764-4107 Cell & Text: (949) 331-3112 bdinnie@southcoasttoyota.com

Bobby Genton - Shop Foreman

Phone: (949) 722-2000 bgenton@southcoasttoyota.com

Brenda Labrado - Receptionist

Phone: (949) 722-2000

Courtney Durell - Internet Sales Manager

Phone: (949) 764-4167 Cell & Text: (714) 394-2739 cdurell@southcoasttoyota.com

Dennis Fritchman - Sales & Leasing

A former High School teacher from Allentown, PA, Dennis has been an icon within the David Wilson Automotive Group since 1988. In 2011, after years of freeway commutes, back and forth to one of our other stores, Dennis moved to South Coast Toyota because of its reputation for taking care of customers, the notoriously high morale of customers and staff and, of course, to be closer to his long-time home in Newport Beach.

Cell (714) 349-5660 dfritchman@southcoasttoyota.com

Frank Gaytan - Service Advisor

Phone: (949) 722-2000 fgaytan@southcoasttoyota.com

Fred Baniassad - Special Finance Manager

Phone (949) 764-4179 Cell (949) 394-3500 fbaniassad@southcoasttoyota.com

Gary Alred - Sales & Leasing

Originally from Houston, TX, Gary has been with a consistent top salesperson since 2006, because of his strong following of repeat & referral customer.

Phone: (949) 722-2000 Cell: (714) 403-1978 galred@southcoasttoyota.com

Jason Levasseur - Service Advisor

Phone: (949) 722-2000 jlevasseur@southcoasttoyota.com

Jerry Ruiz - Sales & Leasing

After moving to California, from his native Oaxaca, Mexico, with his father, in 1984, Jerry has been in the car business ever since a slowdown in construction in 1991, the same year he met his beautiful bride, Silvia. He's been commuting from his home in Buena Park (which he & Silvia share with their 3 children, ages 19, 17 & 6) to South Coast Toyota since 2005, because of our exceptional record of customer service and our willingness to adapt our business to help the communities Spanish-speaking customers.

Phone: (949) 722-2000 Cell: (714) 443-1164 jruiz@southcoasttoyota.com

Jesse Espinoza - Sales & Leasing

Jesse joined His father, Jose, and his (2 minute younger) twin brother, Steve, in July of 2012 as part of the sales team at South Coast Toyota. There are still 2 more brothers so, we may soon have the whole family!

Phone: (949) 722-2000 Cell: (714) 659-2666 jespinoza1@southcoasttoyota.com

Joaquin Martinez - Shuttle Driver

Phone: (949) 795-8933 Cell: (949) 337-6241

Jon Levasseur - Accessories Manager

Phone: (949) 722-2000 jonl@southcoasttoyota.com

Jose Espinoza - Sales & Leasing

A native of Jalisco, Mexico, Jose's family moved to Torrance in 1976, where he attended Dominguez HS. After many years in the insurance business, Jose came to Toyota in 1996 and joined the David Wilson Group in 2001. A father of 4 sons, he currently lives in Orange with his beautiful bride, Claudia.

Phone: (949) 722-2000 Cell: (714) 450-0662 jespinoza@southcoasttoyota.com

Lawrence Chatterfield - Finance & Insurance

Phone: (949) 722-2000 lchatterfield@southcoasttoyota.com

Lisa Scadron - Human Resources & Payroll

Phone: (949) 722-2000 lisas@southcoasttoyota.com

Lucy Reynoso - Fleet Asssistant

Phone: (949) 722-2000 lreynoso@southcoasttoyota.com

Lynne Todd - Business Manager

Phone: (949) 722-2000 lynne@southcoasttoyota.com

Maria Lopez - Office Manager & Contracts

Phone: (949) 722-2000 maria@southcoasttoyota.com

Mauricio Ochoa - Head Service Porter

Phone: (949) 795-8933 mauricio@southcoasttoyota.com

Mike Black - Internet Sales Manager

Phone: (949) 764-4106 Cell & Text: (714) 724-8430 mblack@southcoasttoyota.com

Mitch Levasseur - Service Advisor

Phone: (949) 722-2000 mlevasseur@southcoasttoyota.com

Patrick Peters - Finance & Insurance

Phone: (949) 722-2000 ppeters@southcoasttoyota.com

Rachel Williams - Inventory & Dealer Trades'

Phone: (949) 722-2000

Ray Carrera - Service Advisor

Phone: (949) 722-2000 ray@southcoasttoyota.com

Richie Misa - Service Advisor

Phone: (949) 722-2000 rmisa@southcoasttoyota.com

Rick Rivera - Service Advisor

Phone: (949) 722-2000 rrivera@southcoasttoyota.com

Rigo Contreras - Shuttle Driver

Phone: (949) 795-8933 Cell: (949) 355-9136

Roger Mehr - Sales & Leasing

Phone: (949) 722-2000 Cell: (949) 433-3801 rmehr@southcoasttoyota.com

Ron Tedford - New Car DMV

Phone: (949) 722-2000

Sarah Lemos - Accounts Payable

Phone: (949) 722-2000 sarah@southcoasttoyota.com

Scott Ferguson - Sales & Leasing

Phone: (949) 722-2000 Cell: (714) 679-7268 sferguson@southcoasttoyota.com

Scott Mitchell - Sales & Leasing

Phone: (949) 722-2000 Cell: (714) 349-8354 smitchell@southcoasttoyota.com

Steve Espinoza - Sales & Leasing

The youngest of 3 brothers, Steve (who has a twin brother born 2 minutes before him) grew up in nearby Downey, Ca. When he's not selling Toyotas, Steve loves basketball & great movies….the big smile tells you everything else!

Phone: (949) 722-2000 Cell: (562) 659-3625 sespinoza@southcoasttoyota.com

Tho Tran - Shuttle Driver

Phone: (949) 795-8933 Cell: (949) 795-8758

Tony Nguyen - Sales & Leasing

Tony, our dedicated Dallas Cowboys fan, moved to California from Wichita, KS and, since his arrival at South Coast Toyota, in 2001, has been Salesman of the Month more than anyone else on our staff.

Phone: (949) 722-2000 Cell: (714) 602-8888 tonynguyen@southcoasttoyota.com

Tony Pulido - Service Advisor

Phone: (949) 722-2000 tpulido@southcoasttoyota.com

Tony Villapando - Head Sales Porter

Born in Guanajuato, Mexico, Tony came to the U.S. in 1970, when he was 14. He got his first job with Toyota 35 years ago and South Coast Toyota has been lucky to have him since 1998. Aside from an occasional fishing trip, Tony spends his off time with Reyna, his wife of 38 years, their 3 children & 6 grandchildren.

Phone: (949) 722-2000